Available for VP & Director roles

Alex Stanin

VP of Design & UX. Serial founder. 20 years building design organizations from 0→1 across startups, enterprise, and government. Shipped high-traffic web applications serving millions of visits per day. Currently leading UX architecture for a $1.5B Texas state healthcare modernization.

20 Years in Tech & Design
4 Companies Founded
4 Years in AI
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Design Systems at Scale 0→1 Organization Building React / React Native Healthcare UX Product Strategy WCAG 2.1 AA Cross-Functional Leadership Enterprise SaaS AI Integration Fundraising & Investor Relations Design Systems at Scale 0→1 Organization Building React / React Native Healthcare UX Product Strategy WCAG 2.1 AA Cross-Functional Leadership Enterprise SaaS AI Integration Fundraising & Investor Relations

Design executive.
Builder at core.

I build design organizations the way founders build companies — with urgency, ownership, and a bias toward outcomes over process. My background spans psychology, law, and computer science, which means I read people, systems, and codebases with equal fluency. Over 20 years I've shipped high-traffic platforms serving millions of visits per day, led teams up to 14 designers, and founded four companies across creative tech, EdTech, and design services.

I write production code in React and React Native — which means design decisions I make are grounded in what can actually be built. My career spans consumer platforms, Fortune 250 enterprise, government systems, and AI-powered healthcare products. I'm a certified Salesforce Administrator and Developer, and have held roles across the full stack from front-end engineering to design executive.

Figma React Native Next.js TypeScript PostgreSQL WCAG 2.1 HIPAA FERPA UserTesting Dovetail
14+
Designers built and led at peak team size
$1.5B
Current project scale — Texas state healthcare
5M
Texas residents served by current UX architecture
$3M
Annual savings delivered for Waste Management

Where I've built.

Sep 2025 – Present
Texas HHS
UX Architect — Texas Healthcare Modernization
Leading UX architecture for TEDS, a $1.5B modernization of Medicaid/SNAP/TANF eligibility serving 5M Texas residents and 10K caseworkers across 250+ field offices. Consolidating 12 legacy systems into a unified React platform.
$1.5B Program 5M Residents 12 Legacy Systems WCAG 2.1 AA
Jun 2022 – May 2025
Avodah, Inc.
Head of Design & UX Strategy
First design hire. Built team from 0→6 people, managed $800K annual budget. Led UX across 5 AI-powered healthcare platforms including clinical documentation, telehealth, and sign language recognition.
45%→68% Retention 6wk→3.5wk Cycle Time 0→6 Team Build $800K Budget 5 AI Products
Jun 2015 – Present
Lakeplace Design (Founder)
Principal & Founder — UX Consultancy
Founded and built Lakeplace Design, a profitable UX consultancy, from solo practice to 14-person peak team. Clients included Fortune 250 corporations and government agencies. Selected client work below.
SchoolCafé (Heartland School Solutions) — Consolidated 18 legacy apps into a unified React platform serving 2.3M+ students across 3,300+ schools. CFPB-verified market leader at 67% combined share. $4.2M engagement delivered 4 months early, $280K under budget.
Waste Management (Fortune 250) — Software engineer on Waste Management's core customer platform — migrating a legacy offshore Java application to a modern onshore React app. Built multilingual, ecommerce, payment processing, scheduling, and data analytics modules from scratch. Three onshore engineers shipped in approximately 3 months what a 40-person offshore team had not delivered in a year.
S&P Global / Platts (Fortune 500) — Led design and front-end for the Platts division — S&P's energy data and analytics arm. Built the first prototype oil wells data analytics visualization web application. Led the broader React platform migration that brought page load from 8s to 1.2s and task completion from 62% to 89%.
React Migration Ecommerce & Payments Multilingual 3 People vs 40 Offshore US & Canada
Oct 2014 – May 2015
Cloud Sherpas → Accenture
Senior Software Engineer
Front-end development and Salesforce integrations. Acquired by Accenture in 2015. Delivered 25% performance improvement across key client accounts.
25% Performance Gain Salesforce
2010 – 2014
Affordable Tours / Blackbaud
Salesforce Developer & Administrator (Certified)
Salesforce CRM development and administration across travel and nonprofit verticals. Held dual Salesforce certifications — Administrator and Developer. Architected and maintained CRM workflows, custom objects, and integrations supporting high-volume customer operations.
Salesforce Certified Admin Salesforce Certified Developer CRM Architecture Travel & Nonprofit

Outcomes that matter.

01
SchoolCafé — K-12 Platform Consolidation
Lakeplace Design × Heartland School Solutions
Consolidated 18 legacy applications into a single unified React platform. Led 14 designers on a $4.2M engagement, delivered 4 months early and $280K under budget. CFPB-verified market leader at 67% combined share.
2.3M+Students Served
3,300+Schools
67%Market Share
02
Core Business Platform Migration
Waste Management (Fortune 250)
Migrated Waste Management's core customer-facing business platform from an offshore Java application to a modern onshore React app. Multilingual, ecommerce, payments, scheduling, and data analytics modules built from scratch. A team of 3 delivered in ~3 months what a 40-person offshore team could not ship in a year.
3Engineers vs 40 Offshore
3movs 1yr Offshore Timeline
US+CAFull Operations Coverage
03
React Platform Migration
S&P Global (Fortune 500)
Built the first oil wells data analytics visualization prototype for S&P Global's Platts division. Led the full React platform migration — one of the earliest large-scale React migrations in the financial data space.
8s→1.2sPage Load
62%→89%Task Completion
04
AI Healthcare Platform Suite
Avodah, Inc.
Led UX across 5 AI-powered healthcare products — clinical documentation, telehealth, 100-language translation, sign language recognition, and LLM training. Built and managed a 6-person design team from scratch.
45→68%Retention (A/B, n=2,400)
15→6Bugs/Sprint

What I build
on my own time.

Four companies across creative tech, EdTech, and design services — built because the problems were real, not because it was easy.

Active
Imaginarium Labs
imaginarium.page ↗
AI-powered creative writing platform. Founded the original product; brought on a CTO co-founder (web app) and AI Ph.D. co-founder (AI features). Built the iOS and Android apps 100% independently in React Native — both live. Contributed to the React/Next.js web app and AI feature development alongside the team.
Founder · iOS & Android Live · React Native · Next.js · MongoDB
Beta
ToolforSchool
toolforschool.com ↗
K-12 school management SaaS — dismissal, parent communication, custody compliance, and administrative dashboards. Solo-built React Native + Next.js. Currently in beta with pilot schools.
Solo Technical Founder · 6 Core Modules · FERPA Compliant
Profitable
Lakeplace Design
lakeplace.design ↗
Design consultancy serving Fortune 250 clients and government projects. Grew from solo to 14-person team. Profitable with designers on payroll and subcontracted development.
Founded 2015 · Active · Fortune 250 Clients · Profitable
Stealth
Eridu Academy
Homeschool EdTech
Homeschool EdTech platform in stealth development. Targeting the growing homeschool market with a modern, compliance-aware approach to curriculum and progress tracking.
In Development · EdTech · Stealth

Ready to
build something?

I'm actively exploring VP and Director of Design opportunities at growth-stage companies. If you're looking for a design executive who can lead teams and ship product — let's connect.